Selected Work
Students arrive with very different questions. Some are comparing tuition fees or entry requirements; others already know which university they want to apply to. The SEO challenge was to serve those different stages across Arabic and international markets, while making it easier for search engines to identify the right pages.
256KClicksChart spans May to July 2020.
Read the case studyHR and contact centre solutions sit under the same brand, but buyers search for them differently. The SEO challenge was to give each service a clear place on the site and help prospects understand which solution fits their needs.
93.9KClicksLabelled “Last 3 months”; chart spans December 2022 to February 2023.
Read the case studyA new real estate business entering a competitive market, with no search history to build on.
471KClicksLabelled “Last 3 months”; chart spans January to April 2023.
Read the case studyA competitive retail market and a limited budget, so every task had to earn its place.
1.83MClicksLabelled “Last 12 months”; chart spans April 2022 to April 2023.
Read the case studyEntering a competitive space and competing for demand from Arabic-speaking researchers.
2.97MClicksLabelled “Last 3 months”; chart spans December 2021 to February 2022.
Read the case studyEntering Gulf and international markets with a limited budget and strong competition.
5.06KClicksVisible chart labels span June 2022 to January 2023.
Read the case studyProcess
What you sell, who you sell to, and which outcomes matter. SEO priorities follow from that, not the other way round.
A crawl of the site, Search Console and Analytics data, and a look at who ranks where you want to be.
A short list ranked by likely impact and effort, then clear briefs for writers, tickets for developers and notes for designers. I stay involved until changes are live.
Regular reviews of what changed in search, what didn’t, and what that means for the next round of work.
Why me
I’ve worked across Egypt, the Gulf and international markets, researching how customers search in Arabic and English before deciding what to target.
From e-commerce to real estate and healthcare, I prioritise the pages and fixes that matter most to each business.
I target searches that signal buying intent and track which pages generate enquiries or sales when conversion data is available.
I work with agency and in-house teams to turn SEO findings into clear tasks, then check what’s been implemented.
Tell me about your project, your audience and your goal. I’ll reply with honest first thoughts and a clear next step.
