About me
Six years in, I still start every project the same way: by understanding the business before touching anything else.
I’m Abdullah Elbadry, an SEO specialist based in Tanta, Egypt. For the past six years I’ve worked on search for businesses, agencies and in-house teams, sometimes as part of the team, sometimes alongside it.
That work has covered a wide range of sectors: real estate and property, online retail and home supplies, marketing agencies, academic research services, interior design, healthcare content and more. Each one taught me that search behaviour depends heavily on the audience. Someone in Riyadh looking for a service doesn’t search the way someone in Cairo or London does, and Arabic queries are rarely a direct translation of English ones.
SEO rarely succeeds on its own. Most of my days involve working with writers on briefs, with designers on page structure and with developers on technical fixes. I try to make each request clear enough that it can be done without a meeting.
I’m careful with priorities. A long audit isn’t useful if nobody knows where to start, so I rank the work by likely impact and effort, and I report on what changed in plain language, including what didn’t work.
Organisations I've worked with
Markets & niches
Where I’ve worked
Three markets, each with its own search habits, and a wide range of industries.
Arab market
Egypt, Jordan and Arabic-speaking audiences worldwide
Gulf market
Saudi Arabia, UAE, Kuwait, Qatar, Bahrain and Oman
International market
English-speaking audiences in the UK, US, Europe and beyond
- E-commerce
- Real estate
- Construction & development
- Healthcare & hospitals
- Clinics & dental care
- Medical labs
- Education & universities
- Study abroad
- Schools & language learning
- Online Quran academies
- Academic research services
- B2B & HR services
- Furniture & interiors
- Fashion & jewellery
- Beauty & skincare
- Manufacturing & industry
- Technology & SaaS
- Insurance
- Home services
- Charities & non-profits
- Digital agencies
- Security & safety
- and more
Completed training
Completed training
Courses and exams I’ve completed. Shown as completed learning; some certificates carry their own expiry dates.
Introduction to Search Engine Optimization
UC Davis · Coursera
SEO
HubSpot Academy
Semrush SEO Crash Course with Brian Dean
Semrush Academy
Marketing Analysis – Where Theory Meets Practice
Semrush Academy
Advanced Google Analytics
Google Analytics Academy
Google Analytics Individual Qualification
Google
The Fundamentals of Digital Marketing
Google Digital Garage
Digital Marketing Professional (Nanodegree)
Udacity
Search Engine Optimization
E3melbusiness Academy
Why me
Why choose me
- 01
I know how markets search
I’ve worked across Egypt, the Gulf and international markets, researching how customers search in Arabic and English before deciding what to target.
- 02
I know where to start
From e-commerce to real estate and healthcare, I prioritise the pages and fixes that matter most to each business.
- 03
I focus on searches that lead somewhere
I target searches that signal buying intent and track which pages generate enquiries or sales when conversion data is available.
- 04
I help teams get changes live
I work with agency and in-house teams to turn SEO findings into clear tasks, then check what’s been implemented.
Scale your business.
Tell me about your project, your audience and your goal. I’ll reply with honest first thoughts and a clear next step.