B2B Services · Saudi Arabia
Riyada
Helping businesses in Saudi Arabia find the right service line through search.
Project overview
Riyada provides human resources and contact centre solutions to businesses in Saudi Arabia. I worked with the team on SEO for a website that serves different business buyers, from HR teams looking for workforce support to operations teams evaluating contact centre services.
The challenge
HR and contact centre solutions sit under the same brand, but buyers search for them differently. The SEO challenge was to give each service a clear place on the site and help prospects understand which solution fits their needs.
Work completed
- 01Planned how the two service lines should be presented on the site, so each has a clear place in search.
- 02Improved the service pages so prospects can tell which solution fits their needs.
- 03Worked with the team across the project, from planning to implementing the changes.
Historical search performance
Labelled “Last 3 months”; chart spans December 2022 to February 2023.
- Clicks
- 93.9K
- Impressions
- 4.01M
- Avg. CTR
- 2.3%
- Avg. position
- 18.4
Original evidence
Historical Search Console snapshot from the original project portfolio.
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