Real estate · Egypt
Asoul Real Estate
Building search visibility for a new property business entering a crowded market.
Project overview
Asoul set out to modernise how people buy, sell and rent property in Egypt. The website was new, and it had to earn attention in a category where established portals already own most of the search results.
The challenge
A new real estate business entering a competitive market, with no search history to build on.
Work completed
- 01Mapped how competitors structured their listing and area pages, and where they left gaps.
- 02Set keyword priorities around property type, location and buyer intent.
- 03Optimised page targeting, titles, headings and internal links across key sections.
- 04Reviewed crawling and indexing issues and worked on relevant off-page opportunities.
Historical search performance
Labelled “Last 3 months”; chart spans January to April 2023.
- Clicks
- 471K
- Impressions
- 9.19M
- Avg. CTR
- 5.1%
- Avg. position
- 8.5
Original evidence
Historical Search Console snapshot from the original project portfolio.
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