Retail & home supplies · Egypt
Al Shawa Trading Group
Organising a large retail catalogue for search on a limited budget.
Project overview
Al Shawa is an Egyptian business that sells, imports and distributes home supplies, from ready-made clothing to household tools. Its online store carried a broad catalogue that needed a clear structure for search.
The challenge
A competitive retail market and a limited budget, so every task had to earn its place.
Work completed
- 01Compared category coverage against competing stores to find realistic opportunities.
- 02Prioritised category and product pages with the clearest commercial intent.
- 03Cleaned up technical issues that affected how products were crawled and indexed.
- 04Improved on-page elements and internal links between related categories.
Historical search performance
Labelled “Last 12 months”; chart spans April 2022 to April 2023.
- Clicks
- 1.83M
- Impressions
- 34.2M
- Avg. CTR
- 5.4%
- Avg. position
- 9.3
Original evidence
Historical Search Console snapshot from the original project portfolio.
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