Academic research services
Maktabtk
Reaching Arabic-speaking researchers with content that matches how they search.
Project overview
Maktabtk provides translated foreign references and academic research services to Arab researchers across many fields. Its audience searches in Arabic, often with very specific academic questions.
The challenge
Entering a competitive space and competing for demand from Arabic-speaking researchers.
Work completed
- 01Researched the questions and terms researchers actually use in Arabic.
- 02Built a marketing and SEO plan linking service pages with supporting content.
- 03Improved page structure, headings and internal linking for Arabic content.
- 04Addressed technical issues and worked on relevant off-page signals.
Historical search performance
Labelled “Last 3 months”; chart spans December 2021 to February 2022.
- Clicks
- 2.97M
- Impressions
- 183M
- Avg. CTR
- 1.6%
- Avg. position
- 15.2
Original evidence
Historical Search Console snapshot from the original project portfolio.
Scale your business.
If your site faces a similar challenge, tell me about it. I’ll share how I’d approach it.