Education & Admissions · Türkiye
Turkey Campus
Supporting SEO strategy and technical coordination for a student-recruitment platform.
Project overview
Turkey Campus helps international students compare private universities in Türkiye, choose a programme and navigate the application process. My role was to support the site’s SEO strategy and work with developers on the technical details behind it.
The challenge
Students arrive with very different questions. Some are comparing tuition fees or entry requirements; others already know which university they want to apply to. The SEO challenge was to serve those different stages across Arabic and international markets, while making it easier for search engines to identify the right pages.
Work completed
- 01Reviewed competing education sites to see how they covered universities, programmes and admissions.
- 02Planned the site structure around the student journey, from comparing fees and requirements to submitting an application.
- 03Worked with developers on structured data, canonical tags and XML sitemaps.
- 04Turned technical requirements into clear tasks for the development team and followed up once changes went live.
Historical search performance
Chart spans May to July 2020.
- Clicks
- 256K
- Impressions
- 14.8M
- Avg. CTR
- 1.7%
- Avg. position
- 26
Original evidence
Historical Search Console snapshot from the original project portfolio.
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